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Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes.

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Bibliographic Details
Title: Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes.
Authors: Benton Jr, Raymond1 (AUTHOR) rbenton@luc.edu
Source: Journal of Macromarketing. Sep2025, Vol. 45 Issue 3, p444-450. 7p.
Database: Business Source Ultimate
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Description
ISSN:02761467
DOI:10.1177/02761467251337646