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Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes.

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Title: Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes.
Authors: Benton Jr, Raymond1 (AUTHOR) rbenton@luc.edu
Source: Journal of Macromarketing. Sep2025, Vol. 45 Issue 3, p444-450. 7p.
Database: Business Source Ultimate
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        Value: 10.1177/02761467251337646
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      – Code: eng
        Text: English
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        PageCount: 7
        StartPage: 444
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      – TitleFull: Using Imaginative Literature—Novels, Short Stories, and Science Fiction—in Macromarketing Classes.
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              M: 09
              Text: Sep2025
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              Y: 2025
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              Value: 45
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