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The Influence of Beauty Influencers on Purchase Decisions with Customer Engagement and Brand Image as Mediation Variables (Skintific Product Study on Generation Z).

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Title: The Influence of Beauty Influencers on Purchase Decisions with Customer Engagement and Brand Image as Mediation Variables (Skintific Product Study on Generation Z).
Authors: Utami, Annisa Jati1 aju.utami@gmail.com, Taufik, Lutfi1
Source: Journal Return. Jul2025, Vol. 4 Issue 7, p472-484. 13p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 187305093
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PubType: Academic Journal
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  Data: The Influence of Beauty Influencers on Purchase Decisions with Customer Engagement and Brand Image as Mediation Variables (Skintific Product Study on Generation Z).
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  Data: <searchLink fieldCode="AR" term="%22Utami%2C+Annisa+Jati%22">Utami, Annisa Jati</searchLink><relatesTo>1</relatesTo><i> aju.utami@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Taufik%2C+Lutfi%22">Taufik, Lutfi</searchLink><relatesTo>1</relatesTo>
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  Data: <searchLink fieldCode="JN" term="%22Journal+Return%22">Journal Return</searchLink>. Jul2025, Vol. 4 Issue 7, p472-484. 13p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=187305093
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        Value: 10.57096/return.v4i7.383
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      – Code: eng
        Text: English
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        PageCount: 13
        StartPage: 472
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      – TitleFull: The Influence of Beauty Influencers on Purchase Decisions with Customer Engagement and Brand Image as Mediation Variables (Skintific Product Study on Generation Z).
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              M: 07
              Text: Jul2025
              Type: published
              Y: 2025
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