The Influence of Beauty Influencers on Purchase Decisions with Customer Engagement and Brand Image as Mediation Variables (Skintific Product Study on Generation Z).
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| Title: | The Influence of Beauty Influencers on Purchase Decisions with Customer Engagement and Brand Image as Mediation Variables (Skintific Product Study on Generation Z). |
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| Authors: | Utami, Annisa Jati1 aju.utami@gmail.com, Taufik, Lutfi1 |
| Source: | Journal Return. Jul2025, Vol. 4 Issue 7, p472-484. 13p. |
| Database: | Business Source Ultimate |
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