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Navigating the landscape of cause-related marketing: a bibliometric review of progress and prospects.

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Bibliographic Details
Title: Navigating the landscape of cause-related marketing: a bibliometric review of progress and prospects.
Authors: Koushik, Kanishk1 (AUTHOR) kanishkkoushik@gmail.com, Yadav, Shashi1 (AUTHOR) shashiy247@gmail.com, P.Sarkar, Madhulika1 (AUTHOR) madhulikap.sarkar@ignou.ac.in
Source: Future Business Journal. 8/18/2025, Vol. 11 Issue 1, p1-22. 22p.
Database: Business Source Ultimate
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ISSN:23147202
DOI:10.1186/s43093-025-00622-7