Navigating the landscape of cause-related marketing: a bibliometric review of progress and prospects.
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| Title: | Navigating the landscape of cause-related marketing: a bibliometric review of progress and prospects. |
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| Authors: | Koushik, Kanishk1 (AUTHOR) kanishkkoushik@gmail.com, Yadav, Shashi1 (AUTHOR) shashiy247@gmail.com, P.Sarkar, Madhulika1 (AUTHOR) madhulikap.sarkar@ignou.ac.in |
| Source: | Future Business Journal. 8/18/2025, Vol. 11 Issue 1, p1-22. 22p. |
| Database: | Business Source Ultimate |
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