APA (7th ed.) Citation

Pescher, C., & Tellis, G. J. (2025). The Role of Artificial Intelligence in the Ideation Process. Journal of Product Innovation Management, 42(5), 958. https://doi.org/10.1111/jpim.12791

Chicago Style (17th ed.) Citation

Pescher, Christian, and Gerard J. Tellis. "The Role of Artificial Intelligence in the Ideation Process." Journal of Product Innovation Management 42, no. 5 (2025): 958. https://doi.org/10.1111/jpim.12791.

MLA (9th ed.) Citation

Pescher, Christian, and Gerard J. Tellis. "The Role of Artificial Intelligence in the Ideation Process." Journal of Product Innovation Management, vol. 42, no. 5, 2025, p. 958, https://doi.org/10.1111/jpim.12791.