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The Role of Artificial Intelligence in the Ideation Process.

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Title: The Role of Artificial Intelligence in the Ideation Process.
Authors: Pescher, Christian1 (AUTHOR) cpescher@uandes.cl, Tellis, Gerard J.2 (AUTHOR)
Source: Journal of Product Innovation Management. Sep2025, Vol. 42 Issue 5, p958-982. 25p.
Database: Business Source Ultimate
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        Value: 10.1111/jpim.12791
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        Text: English
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              Text: Sep2025
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