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Corporate Social Responsibility and Consumer Choice: Lessons from the Milk Boycott.

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Bibliographic Details
Title: Corporate Social Responsibility and Consumer Choice: Lessons from the Milk Boycott.
Authors: Kim, In Kyung1 (AUTHOR) inkim@sogang.ac.kr, Kim, Kyoo il2 (AUTHOR) kyookim@msu.edu
Source: Management Science (INFORMS). Jul2025, Vol. 71 Issue 7, p5625-5644. 20p.
Database: Business Source Ultimate
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ISSN:00251909
DOI:10.1287/mnsc.2021.01062