View in EDS HTML Full Text PDF Full Text

Cross-Channel Effects of Failure in a Retailer's Mobile App.

Saved in:
Bibliographic Details
Title: Cross-Channel Effects of Failure in a Retailer's Mobile App.
Authors: Narang, Unnati (AUTHOR), Shankar, Venkatesh (AUTHOR) vshankar@smu.edu, Narayanan, Sridhar (AUTHOR)
Source: Journal of Marketing Research (JMR). Oct2025, Vol. 62 Issue 5, p796-817. 22p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00222437
DOI:10.1177/00222437251318660