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Does David Make A Goliath? Impact of Rival's Expertise Signals on Online User Engagement.

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Title: Does David Make A Goliath? Impact of Rival's Expertise Signals on Online User Engagement.
Authors: Tandon, Ayushi1 (AUTHOR) ayushi.tandon@mahindrauniversity.edu.in, Deodhar, Swanand J.2 (AUTHOR) swanandd@iima.ac.in, Tandon, Abhas3 (AUTHOR) abhastandon007@gmail.com, Tripathi, Abhinav3 (AUTHOR) abhinavtripathi01@gmail.com
Source: Information Systems Research (INFORMS). Jun2025, Vol. 36 Issue 2, p1054-1077. 24p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Information+Systems+Research+%28INFORMS%29%22">Information Systems Research (INFORMS)</searchLink>. Jun2025, Vol. 36 Issue 2, p1054-1077. 24p.
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        Value: 10.1287/isre.2022.0282
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        Text: English
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              Text: Jun2025
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