Does David Make A Goliath? Impact of Rival's Expertise Signals on Online User Engagement.
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| Title: | Does David Make A Goliath? Impact of Rival's Expertise Signals on Online User Engagement. |
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| Authors: | Tandon, Ayushi1 (AUTHOR) ayushi.tandon@mahindrauniversity.edu.in, Deodhar, Swanand J.2 (AUTHOR) swanandd@iima.ac.in, Tandon, Abhas3 (AUTHOR) abhastandon007@gmail.com, Tripathi, Abhinav3 (AUTHOR) abhinavtripathi01@gmail.com |
| Source: | Information Systems Research (INFORMS). Jun2025, Vol. 36 Issue 2, p1054-1077. 24p. |
| Database: | Business Source Ultimate |
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