APA (7th ed.) Citation

Moorman, C., & Slotegraaf, R. J. (1999). The Contingency Value of Complementary Capabilities in Product Development. Journal of Marketing Research (JMR), 36(2), 239. https://doi.org/10.2307/3152096

Chicago Style (17th ed.) Citation

Moorman, Christine, and Rebecca J. Slotegraaf. "The Contingency Value of Complementary Capabilities in Product Development." Journal of Marketing Research (JMR) 36, no. 2 (1999): 239. https://doi.org/10.2307/3152096.

MLA (9th ed.) Citation

Moorman, Christine, and Rebecca J. Slotegraaf. "The Contingency Value of Complementary Capabilities in Product Development." Journal of Marketing Research (JMR), vol. 36, no. 2, 1999, p. 239, https://doi.org/10.2307/3152096.