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The Contingency Value of Complementary Capabilities in Product Development.

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Bibliographic Details
Title: The Contingency Value of Complementary Capabilities in Product Development.
Authors: Moorman, Christine1 cmoorman@bus.wisc.edu, Slotegraaf, Rebecca J.2 rslotegraaf@bus.wisc.edu
Source: Journal of Marketing Research (JMR). May99, Vol. 36 Issue 2, p239-257. 19p. 4 Charts.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.2307/3152096