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Uso de Social Media Marketing y Desempeño Mercadológico de las Micro y Pequeñas Empresas.

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Title: Uso de Social Media Marketing y Desempeño Mercadológico de las Micro y Pequeñas Empresas.
Alternate Title: Use of Social Media Marketing and Marketing Performance of Micro and Small Enterprises.
Uso de Social Media Marketing e Desempenho Mercadológico de Micro e Pequenas Empresas.
Authors: Costa Gouveia, Renata Edvania1 renataecgouveia@gmail.com, Aguiar, Edvan Cruz1 edvan.aguiar@ufcg.edu.br, Policarpo, Manoela Costa2 manoelacpolicapor@gmail.com
Source: GCG: Revista de Globalización, Competitividad & Gobernabilidad. sep-dic2025, Vol. 19 Issue 3, p35-50. 16p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Uso de Social Media Marketing y Desempeño Mercadológico de las Micro y Pequeñas Empresas.
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  Data: Use of Social Media Marketing and Marketing Performance of Micro and Small Enterprises.<br />Uso de Social Media Marketing e Desempenho Mercadológico de Micro e Pequenas Empresas.
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=187959151
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.58416/GCG.2025.V19.N3.02
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      – Code: spa
        Text: Spanish
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        PageCount: 16
        StartPage: 35
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      – TitleFull: Uso de Social Media Marketing y Desempeño Mercadológico de las Micro y Pequeñas Empresas.
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            NameFull: Costa Gouveia, Renata Edvania
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            NameFull: Aguiar, Edvan Cruz
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            NameFull: Policarpo, Manoela Costa
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            – D: 01
              M: 09
              Text: sep-dic2025
              Type: published
              Y: 2025
          Identifiers:
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              Value: 19887116
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              Value: 19
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              Value: 3
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            – TitleFull: GCG: Revista de Globalización, Competitividad & Gobernabilidad
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