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Análise compreensiva das ações de augmented marketing utilizadas nas estratégias de brand equity pela marca Havaianas.

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Title: Análise compreensiva das ações de augmented marketing utilizadas nas estratégias de brand equity pela marca Havaianas.
Alternate Title: Comprehensive analysis of augmented marketing actions used in brand equity strategies by the Havaianas brand.
Análisis integral de las acciones de marketing aumentado utilizadas en las estrategias de brand equity de la marca Havaianas.
Authors: Pereira Viana, Luciane1 viana.luciane.lu@gmail.com, Schreiber, Dusan1
Source: Revista Ibero-Americana de Estratégia (RIAE). may-ago2025, Vol. 24 Issue 2, p1-29. 29p.
Database: Business Source Ultimate
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  Data: Comprehensive analysis of augmented marketing actions used in brand equity strategies by the Havaianas brand.<br />Análisis integral de las acciones de marketing aumentado utilizadas en las estrategias de brand equity de la marca Havaianas.
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  Data: <searchLink fieldCode="AR" term="%22Pereira+Viana%2C+Luciane%22">Pereira Viana, Luciane</searchLink><relatesTo>1</relatesTo><i> viana.luciane.lu@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Schreiber%2C+Dusan%22">Schreiber, Dusan</searchLink><relatesTo>1</relatesTo>
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=187988476
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        Value: 10.5585/2025.27850
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        Text: Portuguese
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