Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion.
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| Title: | Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion. |
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| Authors: | Pechmann, Cornelia1 cpechman@uci.edu, Levine, Linda2 llevine@uci.edu, Loughlin, Sandra3,4 loughlin@uci.edu, Leslie, Frances5 fmleslie@uci.edu |
| Source: | Journal of Public Policy & Marketing. Fall2005, Vol. 24 Issue 2, p202-221. 20p. 2 Diagrams, 1 Chart. |
| Database: | Business Source Ultimate |
| ISSN: | 07439156 |
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| DOI: | 10.1509/jppm.2005.24.2.202 |
