View in EDS HTML Full Text PDF Full Text

The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance.

Saved in:
Bibliographic Details
Title: The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance.
Authors: Park, Soo Hyung "Ralph"1 (AUTHOR) spark@mays.tamu.edu, Griffith, David A.1 (AUTHOR) dgriffith@mays.tamu.edu
Source: Journal of the Academy of Marketing Science. Sep2025, Vol. 53 Issue 5, p1306-1334. 29p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:00920703
DOI:10.1007/s11747-025-01082-9