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The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance.

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Title: The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance.
Authors: Park, Soo Hyung "Ralph"1 (AUTHOR) spark@mays.tamu.edu, Griffith, David A.1 (AUTHOR) dgriffith@mays.tamu.edu
Source: Journal of the Academy of Marketing Science. Sep2025, Vol. 53 Issue 5, p1306-1334. 29p.
Database: Business Source Ultimate
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  Data: The effect of customer-centric strategy and structure alignment on new product portfolio innovativeness and firm performance.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+the+Academy+of+Marketing+Science%22">Journal of the Academy of Marketing Science</searchLink>. Sep2025, Vol. 53 Issue 5, p1306-1334. 29p.
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        Value: 10.1007/s11747-025-01082-9
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        Text: English
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        PageCount: 29
        StartPage: 1306
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              Text: Sep2025
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              Y: 2025
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