APA (7th ed.) Citation

Dineva, D., Lee, Z., & Mangiò, F. (2025). Brand-to-Brand Engagement on Social Media: Typology and Implications. Journal of Interactive Marketing, 60(4), 377. https://doi.org/10.1177/10949968241312173

Chicago Style (17th ed.) Citation

Dineva, Denitsa, Zoe Lee, and Federico Mangiò. "Brand-to-Brand Engagement on Social Media: Typology and Implications." Journal of Interactive Marketing 60, no. 4 (2025): 377. https://doi.org/10.1177/10949968241312173.

MLA (9th ed.) Citation

Dineva, Denitsa, et al. "Brand-to-Brand Engagement on Social Media: Typology and Implications." Journal of Interactive Marketing, vol. 60, no. 4, 2025, p. 377, https://doi.org/10.1177/10949968241312173.