View in EDS HTML Full Text PDF Full Text

Brand-to-Brand Engagement on Social Media: Typology and Implications.

Saved in:
Bibliographic Details
Title: Brand-to-Brand Engagement on Social Media: Typology and Implications.
Authors: Dineva, Denitsa (AUTHOR) DinevaD@cardiff.ac.uk, Lee, Zoe (AUTHOR), Mangiò, Federico (AUTHOR)
Source: Journal of Interactive Marketing. Nov2025, Vol. 60 Issue 4, p377-396. 20p.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:10949968
DOI:10.1177/10949968241312173