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Brand-to-Brand Engagement on Social Media: Typology and Implications.

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Title: Brand-to-Brand Engagement on Social Media: Typology and Implications.
Authors: Dineva, Denitsa (AUTHOR) DinevaD@cardiff.ac.uk, Lee, Zoe (AUTHOR), Mangiò, Federico (AUTHOR)
Source: Journal of Interactive Marketing. Nov2025, Vol. 60 Issue 4, p377-396. 20p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Brand-to-Brand Engagement on Social Media: Typology and Implications.
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  Data: <searchLink fieldCode="AR" term="%22Dineva%2C+Denitsa%22">Dineva, Denitsa</searchLink> (AUTHOR)<i> DinevaD@cardiff.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Lee%2C+Zoe%22">Lee, Zoe</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Mangiò%2C+Federico%22">Mangiò, Federico</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Nov2025, Vol. 60 Issue 4, p377-396. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=188422925
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        Value: 10.1177/10949968241312173
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        Text: English
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        PageCount: 20
        StartPage: 377
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      – TitleFull: Brand-to-Brand Engagement on Social Media: Typology and Implications.
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            NameFull: Dineva, Denitsa
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            NameFull: Lee, Zoe
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              Text: Nov2025
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