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Commentary on "Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers".

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Title: Commentary on "Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers".
Authors: Eckhardt, Giana M.1 (AUTHOR) giana.eckhardt@kcl.ac.uk, Kopalle, Praveen K.2 (AUTHOR) praveen.k.kopalle@dartmouth.edu
Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p28-32. 5p.
Database: Business Source Ultimate
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Header DbId: bsu
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An: 188456403
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PubType: Academic Journal
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  Data: Commentary on "Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers".
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  Data: <searchLink fieldCode="AR" term="%22Eckhardt%2C+Giana+M%2E%22">Eckhardt, Giana M.</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> giana.eckhardt@kcl.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Kopalle%2C+Praveen+K%2E%22">Kopalle, Praveen K.</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> praveen.k.kopalle@dartmouth.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Nov2025, Vol. 89 Issue 6, p28-32. 5p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=188456403
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      – Type: doi
        Value: 10.1177/00222429241270738
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      – Code: eng
        Text: English
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        PageCount: 5
        StartPage: 28
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      – TitleFull: Commentary on "Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers".
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            NameFull: Eckhardt, Giana M.
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            NameFull: Kopalle, Praveen K.
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            – D: 01
              M: 11
              Text: Nov2025
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              Y: 2025
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            – TitleFull: Journal of Marketing
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