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Nachhaltigkeits-Claims auf FMCG-Verpackungen.

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Title: Nachhaltigkeits-Claims auf FMCG-Verpackungen.
Authors: Steding, Alexander1 steding1@uni-bremen.de, Kronthal-Sacco, Randi2 rks8@stern.nyu.edu, Whelan, Tensie3 hhw2013@stern.nyu.edu, Burmann, Christoph4 burmann@uni-bremen.de
Source: Marketing Review St. Gallen. 2025, Issue 5, p60-68. 9p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Review+St%2E+Gallen%22">Marketing Review St. Gallen</searchLink>. 2025, Issue 5, p60-68. 9p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=188528690
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      – Code: ger
        Text: German
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        PageCount: 9
        StartPage: 60
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      – TitleFull: Nachhaltigkeits-Claims auf FMCG-Verpackungen.
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              Text: 2025
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