APA (7th ed.) Citation

Zong, Z., Anwar, M. A., Khan, S., Asmi, F., & Hussain, N. (2025). Big-data AI analytics in value-chain innovation and international marketing strategy: Insights from SMEs in cultural and creative industries. International Marketing Review, 42(4), 556. https://doi.org/10.1108/IMR-02-2024-0049

Chicago Style (17th ed.) Citation

Zong, Zupan, Muhammad Azfar Anwar, Sana Khan, Fahad Asmi, and Nazim Hussain. "Big-data AI Analytics in Value-chain innovation and International Marketing Strategy: Insights from SMEs in Cultural And creative Industries." International Marketing Review 42, no. 4 (2025): 556. https://doi.org/10.1108/IMR-02-2024-0049.

MLA (9th ed.) Citation

Zong, Zupan, et al. "Big-data AI Analytics in Value-chain innovation and International Marketing Strategy: Insights from SMEs in Cultural And creative Industries." International Marketing Review, vol. 42, no. 4, 2025, p. 556, https://doi.org/10.1108/IMR-02-2024-0049.