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Big-data AI analytics in value-chain innovation and international marketing strategy: insights from SMEs in cultural and creative industries.

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Title: Big-data AI analytics in value-chain innovation and international marketing strategy: insights from SMEs in cultural and creative industries.
Authors: Zong, Zupan (AUTHOR) zongzupan@szu.edu.cn, Anwar, Muhammad Azfar (AUTHOR) m.anwar@ulster.ac.uk, Khan, Sana (AUTHOR) skhan@univ-catholyon.fr, Asmi, Fahad (AUTHOR) fasmie@ustc.edu.cn, Hussain, Nazim (AUTHOR) n.hussain@rug.nl
Source: International Marketing Review. 2025, Vol. 42 Issue 4, p556-584. 29p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 188555133
AccessLevel: 2
PubType: Academic Journal
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  Data: Big-data AI analytics in value-chain innovation and international marketing strategy: insights from SMEs in cultural and creative industries.
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  Data: <searchLink fieldCode="AR" term="%22Zong%2C+Zupan%22">Zong, Zupan</searchLink> (AUTHOR)<i> zongzupan@szu.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Anwar%2C+Muhammad+Azfar%22">Anwar, Muhammad Azfar</searchLink> (AUTHOR)<i> m.anwar@ulster.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Khan%2C+Sana%22">Khan, Sana</searchLink> (AUTHOR)<i> skhan@univ-catholyon.fr</i><br /><searchLink fieldCode="AR" term="%22Asmi%2C+Fahad%22">Asmi, Fahad</searchLink> (AUTHOR)<i> fasmie@ustc.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Hussain%2C+Nazim%22">Hussain, Nazim</searchLink> (AUTHOR)<i> n.hussain@rug.nl</i>
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  Data: <searchLink fieldCode="JN" term="%22International+Marketing+Review%22">International Marketing Review</searchLink>. 2025, Vol. 42 Issue 4, p556-584. 29p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=188555133
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1108/IMR-02-2024-0049
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      – Code: eng
        Text: English
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        PageCount: 29
        StartPage: 556
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            NameFull: Zong, Zupan
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            NameFull: Anwar, Muhammad Azfar
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            NameFull: Khan, Sana
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            NameFull: Asmi, Fahad
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            NameFull: Hussain, Nazim
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            – D: 01
              M: 07
              Text: 2025
              Type: published
              Y: 2025
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              Value: 42
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              Value: 4
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