Persuasive social eWOM in webrooming: mediational role of motivation to touch.
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| Title: | Persuasive social eWOM in webrooming: mediational role of motivation to touch. |
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| Authors: | Kumar, Amresh (AUTHOR) amresh.k@iimbg.ac.in, Sikdar, Pallab (AUTHOR) psikdar@amity.edu, Alam, Md. Moddassir (AUTHOR) mmalam@uhb.edu.sa, Singh, Pratibha (AUTHOR) pratibha.tashu@gmail.com |
| Source: | International Journal of Retail & Distribution Management. 2025, Vol. 55 Issue 9, p911-932. 22p. |
| Database: | Business Source Ultimate |
| ISSN: | 09590552 |
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| DOI: | 10.1108/IJRDM-07-2024-0365 |
