Kübler, R. V., Burmester, A., Paetz, F., & Klarmann, M. (2025). How to Harness the Potential of User-Generated Content for Management Decisions. Schmalenbach Journal of Business Research (SBUR), 77(3), 407. https://doi.org/10.1007/s41471-025-00226-5
Chicago Style (17th ed.) CitationKübler, Raoul V., Alexa Burmester, Friederike Paetz, and Martin Klarmann. "How to Harness the Potential of User-Generated Content for Management Decisions." Schmalenbach Journal of Business Research (SBUR) 77, no. 3 (2025): 407. https://doi.org/10.1007/s41471-025-00226-5.
MLA (9th ed.) CitationKübler, Raoul V., et al. "How to Harness the Potential of User-Generated Content for Management Decisions." Schmalenbach Journal of Business Research (SBUR), vol. 77, no. 3, 2025, p. 407, https://doi.org/10.1007/s41471-025-00226-5.