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New Balance expands its partnership with Atalanta with stadium naming rights.

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Bibliographic Details
Title: New Balance expands its partnership with Atalanta with stadium naming rights.
Authors: Cuccoli, Rosarita (AUTHOR)
Source: Sporting Goods Intelligence Europe. 10/9/2025, Vol. 36 Issue 40/41, pN.PAG-N.PAG. 1p.
Database: Business Source Ultimate
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An: 188782153
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PubType: Periodical
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  Data: New Balance expands its partnership with Atalanta with stadium naming rights.
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  Data: <searchLink fieldCode="JN" term="%22Sporting+Goods+Intelligence+Europe%22">Sporting Goods Intelligence Europe</searchLink>. 10/9/2025, Vol. 36 Issue 40/41, pN.PAG-N.PAG. 1p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=188782153
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        Text: English
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      – TitleFull: New Balance expands its partnership with Atalanta with stadium naming rights.
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              Text: 10/9/2025
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