From Automation to Personalization: A Bibliometric Analysis of Chatbot Adoption in Banking.
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| Title: | From Automation to Personalization: A Bibliometric Analysis of Chatbot Adoption in Banking. |
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| Authors: | Cherian, Aiswarya1, Dinesh, M. P.2, Rajeev, M.3, Divya, H.4, Jacob, Gibin5, Jose, Jobin6 jobin.jose@mariancollege.org |
| Source: | International Journal of Economics & Financial Issues (IJEFI). 2025, Vol. 15 Issue 6, p50-62. 13p. |
| Database: | Business Source Ultimate |
| ISSN: | 21464138 |
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| DOI: | 10.32479/ijefi.20542 |
