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From Automation to Personalization: A Bibliometric Analysis of Chatbot Adoption in Banking.

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Bibliographic Details
Title: From Automation to Personalization: A Bibliometric Analysis of Chatbot Adoption in Banking.
Authors: Cherian, Aiswarya1, Dinesh, M. P.2, Rajeev, M.3, Divya, H.4, Jacob, Gibin5, Jose, Jobin6 jobin.jose@mariancollege.org
Source: International Journal of Economics & Financial Issues (IJEFI). 2025, Vol. 15 Issue 6, p50-62. 13p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.32479/ijefi.20542
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      – Code: eng
        Text: English
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        PageCount: 13
        StartPage: 50
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      – TitleFull: From Automation to Personalization: A Bibliometric Analysis of Chatbot Adoption in Banking.
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            – D: 01
              M: 11
              Text: 2025
              Type: published
              Y: 2025
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