APA (7th ed.) Citation

Arachchi, H. A. D. M., Samarasinghe, G. D., & Wickramasinghe, A. (2025). Seeing is Believing: Exploring Deepfake Video Ads and Brand Loyalty in the Experience Economy. Journal of Global Marketing, 38(5), 449. https://doi.org/10.1080/08911762.2025.2469293

Chicago Style (17th ed.) Citation

Arachchi, H. A. Dimuthu Maduranga, G. D. Samarasinghe, and Ananda Wickramasinghe. "Seeing Is Believing: Exploring Deepfake Video Ads and Brand Loyalty in the Experience Economy." Journal of Global Marketing 38, no. 5 (2025): 449. https://doi.org/10.1080/08911762.2025.2469293.

MLA (9th ed.) Citation

Arachchi, H. A. Dimuthu Maduranga, et al. "Seeing Is Believing: Exploring Deepfake Video Ads and Brand Loyalty in the Experience Economy." Journal of Global Marketing, vol. 38, no. 5, 2025, p. 449, https://doi.org/10.1080/08911762.2025.2469293.