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Seeing is Believing: Exploring Deepfake Video Ads and Brand Loyalty in the Experience Economy.

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Title: Seeing is Believing: Exploring Deepfake Video Ads and Brand Loyalty in the Experience Economy.
Authors: Arachchi, H. A. Dimuthu Maduranga1 (AUTHOR) slarachchi1@yahoo.com, Samarasinghe, G. D.2 (AUTHOR), Wickramasinghe, Ananda3 (AUTHOR)
Source: Journal of Global Marketing. Nov/Dec2025, Vol. 38 Issue 5, p449-486. 38p.
Database: Business Source Ultimate
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        Value: 10.1080/08911762.2025.2469293
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        Text: English
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      – TitleFull: Seeing is Believing: Exploring Deepfake Video Ads and Brand Loyalty in the Experience Economy.
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              Text: Nov/Dec2025
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