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Rethinking Sales Education: Aligning Curriculum With the Evolving Sales Landscape and Student Expectations.

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Bibliographic Details
Title: Rethinking Sales Education: Aligning Curriculum With the Evolving Sales Landscape and Student Expectations.
Authors: Lai Bennejean, Christine1 (AUTHOR) jaushyuam.lai@gmail.com, Dixon, Andrea L.2 (AUTHOR)
Source: Journal of Marketing Education. Dec2025, Vol. 47 Issue 3, p252-257. 6p.
Database: Business Source Ultimate
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ISSN:02734753
DOI:10.1177/02734753251362880