Inspiration mit Retail Media am Point-of-Sale.

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Title: Inspiration mit Retail Media am Point-of-Sale.
Authors: Herhausen, Dennis1 dennis.herhausen@vu.nl, Henkel, Sven2 sven.henkel@ebs.edu, Scheidegger, Davide3 davide.scheidegger@cyreen.de, Boos, Benedict3 benedict.boos@cyreen.de, Hofmann, Ciril3 ciril.hofmann@cyreen.de
Source: Marketing Review St. Gallen. 2025, Issue 6, p32-39. 8p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
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PubType: Academic Journal
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  Data: Inspiration mit Retail Media am Point-of-Sale.
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  Data: <searchLink fieldCode="AR" term="%22Herhausen%2C+Dennis%22">Herhausen, Dennis</searchLink><relatesTo>1</relatesTo><i> dennis.herhausen@vu.nl</i><br /><searchLink fieldCode="AR" term="%22Henkel%2C+Sven%22">Henkel, Sven</searchLink><relatesTo>2</relatesTo><i> sven.henkel@ebs.edu</i><br /><searchLink fieldCode="AR" term="%22Scheidegger%2C+Davide%22">Scheidegger, Davide</searchLink><relatesTo>3</relatesTo><i> davide.scheidegger@cyreen.de</i><br /><searchLink fieldCode="AR" term="%22Boos%2C+Benedict%22">Boos, Benedict</searchLink><relatesTo>3</relatesTo><i> benedict.boos@cyreen.de</i><br /><searchLink fieldCode="AR" term="%22Hofmann%2C+Ciril%22">Hofmann, Ciril</searchLink><relatesTo>3</relatesTo><i> ciril.hofmann@cyreen.de</i>
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Review+St%2E+Gallen%22">Marketing Review St. Gallen</searchLink>. 2025, Issue 6, p32-39. 8p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=189048773
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      – Code: ger
        Text: German
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      – TitleFull: Inspiration mit Retail Media am Point-of-Sale.
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              Text: 2025
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              Y: 2025
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