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How Firms Can Steer Social Media Conversations.

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Bibliographic Details
Title: How Firms Can Steer Social Media Conversations.
Authors: Saljoughian, Mohammad "Mike" (AUTHOR), Hewett, Kelly (AUTHOR), van Heerde, Harald J. (AUTHOR) h.vanheerde@unsw.edu.au, Rand, William (AUTHOR)
Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1003-1025. 23p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251329816