View in EDS HTML Full Text PDF Full Text

How Firms Can Steer Social Media Conversations.

Saved in:
Bibliographic Details
Title: How Firms Can Steer Social Media Conversations.
Authors: Saljoughian, Mohammad "Mike" (AUTHOR), Hewett, Kelly (AUTHOR), van Heerde, Harald J. (AUTHOR) h.vanheerde@unsw.edu.au, Rand, William (AUTHOR)
Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1003-1025. 23p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 189061043
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: How Firms Can Steer Social Media Conversations.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Saljoughian%2C+Mohammad+"Mike"%22">Saljoughian, Mohammad "Mike"</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Hewett%2C+Kelly%22">Hewett, Kelly</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22van+Heerde%2C+Harald+J%2E%22">van Heerde, Harald J.</searchLink> (AUTHOR)<i> h.vanheerde@unsw.edu.au</i><br /><searchLink fieldCode="AR" term="%22Rand%2C+William%22">Rand, William</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Dec2025, Vol. 62 Issue 6, p1003-1025. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=189061043
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00222437251329816
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 23
        StartPage: 1003
    Titles:
      – TitleFull: How Firms Can Steer Social Media Conversations.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Saljoughian, Mohammad "Mike"
      – PersonEntity:
          Name:
            NameFull: Hewett, Kelly
      – PersonEntity:
          Name:
            NameFull: van Heerde, Harald J.
      – PersonEntity:
          Name:
            NameFull: Rand, William
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 12
              Text: Dec2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 00222437
          Numbering:
            – Type: volume
              Value: 62
            – Type: issue
              Value: 6
          Titles:
            – TitleFull: Journal of Marketing Research (JMR)
              Type: main
ResultId 1