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The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness.

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Bibliographic Details
Title: The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness.
Authors: Zhang, Kuangjie (AUTHOR) kjzhang@ntu.edu.sg, Allard, Thomas (AUTHOR), Agrawal, Nidhi (AUTHOR), Bagchi, Rajesh (AUTHOR)
Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1125-1141. 17p.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437251338050