View in EDS HTML Full Text PDF Full Text

The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness.

Saved in:
Bibliographic Details
Title: The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness.
Authors: Zhang, Kuangjie (AUTHOR) kjzhang@ntu.edu.sg, Allard, Thomas (AUTHOR), Agrawal, Nidhi (AUTHOR), Bagchi, Rajesh (AUTHOR)
Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1125-1141. 17p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 189061044
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Zhang%2C+Kuangjie%22">Zhang, Kuangjie</searchLink> (AUTHOR)<i> kjzhang@ntu.edu.sg</i><br /><searchLink fieldCode="AR" term="%22Allard%2C+Thomas%22">Allard, Thomas</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Agrawal%2C+Nidhi%22">Agrawal, Nidhi</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Bagchi%2C+Rajesh%22">Bagchi, Rajesh</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Dec2025, Vol. 62 Issue 6, p1125-1141. 17p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=189061044
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/00222437251338050
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 17
        StartPage: 1125
    Titles:
      – TitleFull: The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Zhang, Kuangjie
      – PersonEntity:
          Name:
            NameFull: Allard, Thomas
      – PersonEntity:
          Name:
            NameFull: Agrawal, Nidhi
      – PersonEntity:
          Name:
            NameFull: Bagchi, Rajesh
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 12
              Text: Dec2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 00222437
          Numbering:
            – Type: volume
              Value: 62
            – Type: issue
              Value: 6
          Titles:
            – TitleFull: Journal of Marketing Research (JMR)
              Type: main
ResultId 1