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Reputación corporativa y eCBO: explorando el rol moderador del amor de marca en la industria del automóvil.

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Title: Reputación corporativa y eCBO: explorando el rol moderador del amor de marca en la industria del automóvil.
Alternate Title: Corporate Reputation and eWOM: exploring the moderating role of brand love on the automobile industry.
Authors: Hashem, Mohamad1 mokahas@alumni.uv.es, Alnsour, Muhammed S.2 m.s.alnsour@bau.edu.jo, Ruiz-Mafe, Carla3 carla.ruiz@uv.es, Curras-Pérez, Rafael4 rafael.curras-perez@uv.es
Source: Retos, Revista de Ciencias Administrativas y Económicas. oct2025-mar2026, Vol. 15 Issue 30, p293-309. 17p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Reputación corporativa y eCBO: explorando el rol moderador del amor de marca en la industria del automóvil.
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  Data: Corporate Reputation and eWOM: exploring the moderating role of brand love on the automobile industry.
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=189127691
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        Value: 10.17163/ret.n30.2025.06
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      – Code: spa
        Text: Spanish
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        PageCount: 17
        StartPage: 293
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      – TitleFull: Reputación corporativa y eCBO: explorando el rol moderador del amor de marca en la industria del automóvil.
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              M: 10
              Text: oct2025-mar2026
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              Y: 2025
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