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Comportamiento de compra impulsiva en Instagram entre las generaciones Y y Z en Indonesia.

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Title: Comportamiento de compra impulsiva en Instagram entre las generaciones Y y Z en Indonesia.
Alternate Title: Impulsive buying behavior on Instagram among generations Y and Z in Indonesia.
Authors: Azie Setya, Yanto1 yanto17001@mail.unpad.ac.id, Helmi, Arief2 arief.helmi@unpad.ac.id, Kartini, Dwi3 dwi.kartini@fe.unpad.ac.id, Marty Oesman, Yevis4 yevis.marty@fe.unpad.ac.id
Source: Retos, Revista de Ciencias Administrativas y Económicas. oct2025-mar2026, Vol. 15 Issue 30, p341-361. 21p.
Database: Business Source Ultimate
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        Value: 10.17163/ret.n30.2025.09
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        Text: Spanish
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              Text: oct2025-mar2026
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              Y: 2025
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