View in EDS HTML Full Text PDF Full Text

Restaurants' Platform Partnership for Social Promotion and Resilient Revenue: Is Reward-Based Traffic Really Rewardful?

Saved in:
Bibliographic Details
Title: Restaurants' Platform Partnership for Social Promotion and Resilient Revenue: Is Reward-Based Traffic Really Rewardful?
Authors: Niu, Baozhuang1 (AUTHOR), Chen, Lei2 (AUTHOR), Li, Qiyang3 (AUTHOR) Lqyfzu@163.com, Zeng, Fanzhuo4 (AUTHOR)
Source: Production & Operations Management. Dec2025, Vol. 34 Issue 12, p3920-3936. 17p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 189328322
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Restaurants' Platform Partnership for Social Promotion and Resilient Revenue: Is Reward-Based Traffic Really Rewardful?
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Niu%2C+Baozhuang%22">Niu, Baozhuang</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Chen%2C+Lei%22">Chen, Lei</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Li%2C+Qiyang%22">Li, Qiyang</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> Lqyfzu@163.com</i><br /><searchLink fieldCode="AR" term="%22Zeng%2C+Fanzhuo%22">Zeng, Fanzhuo</searchLink><relatesTo>4</relatesTo> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Production+%26+Operations+Management%22">Production & Operations Management</searchLink>. Dec2025, Vol. 34 Issue 12, p3920-3936. 17p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=189328322
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/10591478231224919
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 17
        StartPage: 3920
    Titles:
      – TitleFull: Restaurants' Platform Partnership for Social Promotion and Resilient Revenue: Is Reward-Based Traffic Really Rewardful?
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Niu, Baozhuang
      – PersonEntity:
          Name:
            NameFull: Chen, Lei
      – PersonEntity:
          Name:
            NameFull: Li, Qiyang
      – PersonEntity:
          Name:
            NameFull: Zeng, Fanzhuo
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 12
              Text: Dec2025
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-print
              Value: 10591478
          Numbering:
            – Type: volume
              Value: 34
            – Type: issue
              Value: 12
          Titles:
            – TitleFull: Production & Operations Management
              Type: main
ResultId 1