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Revisión teórica del marketing sensorial y su influencia en la compra impulsiva.

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Title: Revisión teórica del marketing sensorial y su influencia en la compra impulsiva.
Alternate Title: Theoretical review of sensory marketing and its influence on impulse buying.
Authors: Ortiz-Abril, Cristian Andrés1 cristian.ortiza@uanl.edu.mx, Terán-Cázeres, María Mayela2 maria.teranc@uanl.edu.mx
Source: VinculaTégica Efan. sep/oct2025, Vol. 11 Issue 5, p222-235. 14p.
Database: Business Source Ultimate
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.29105/vtga11.5-1219
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      – Code: spa
        Text: Spanish
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        PageCount: 14
        StartPage: 222
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      – TitleFull: Revisión teórica del marketing sensorial y su influencia en la compra impulsiva.
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            NameFull: Ortiz-Abril, Cristian Andrés
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          Name:
            NameFull: Terán-Cázeres, María Mayela
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            – D: 01
              M: 09
              Text: sep/oct2025
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              Y: 2025
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              Value: 11
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              Value: 5
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            – TitleFull: VinculaTégica Efan
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