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Cementing JM's Impact on the Marketing Ecosystem: Advancing Big Ideas.

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Bibliographic Details
Title: Cementing JM's Impact on the Marketing Ecosystem: Advancing Big Ideas.
Authors: Steenkamp, Jan-Benedict E.M.1 (AUTHOR) JBS@unc.edu, Fischer, Marc (AUTHOR), Haws, Kelly L. (AUTHOR), Scott, Maura L. (AUTHOR), Slotegraaf, Rebecca J. (AUTHOR)
Source: Journal of Marketing. Jan2026, Vol. 90 Issue 1, p1-8. 8p.
Database: Business Source Ultimate
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Description
ISSN:00222429
DOI:10.1177/00222429251375543