Cementing JM's Impact on the Marketing Ecosystem: Advancing Big Ideas.
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| Title: | Cementing JM's Impact on the Marketing Ecosystem: Advancing Big Ideas. |
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| Authors: | Steenkamp, Jan-Benedict E.M.1 (AUTHOR) JBS@unc.edu, Fischer, Marc (AUTHOR), Haws, Kelly L. (AUTHOR), Scott, Maura L. (AUTHOR), Slotegraaf, Rebecca J. (AUTHOR) |
| Source: | Journal of Marketing. Jan2026, Vol. 90 Issue 1, p1-8. 8p. |
| Database: | Business Source Ultimate |
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