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Assessing the Impact of Digital Marketing Strategies on Customer Acquisition in Non-Life Insurance with Reference to Indian Insurers: A Regression Analysis Approach.

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Title: Assessing the Impact of Digital Marketing Strategies on Customer Acquisition in Non-Life Insurance with Reference to Indian Insurers: A Regression Analysis Approach.
Authors: Ger, Aparna1 Sanjanag2480@gmail.com, Desai, Bineet2 bineet.desai@atlasuniversity.edu.in, Rajadhyaksha, Manjiri3 manjiri.rajadhyaksha@atlasuniversity.edu.in, Wairkar, Siddhesh4 siddhesh.wairkar@atlasuniversity.edu.in, Sane, Gauri5 gaurisane47@gmail.com
Source: Advances in Consumer Research. 2025, Vol. 2 Issue 3, p963-969. 7p.
Database: Business Source Ultimate
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        Text: English
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              Text: 2025
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