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AI and CGI Ads Redefining Consumer Engagement in FMCG- Retail Advertising.

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Title: AI and CGI Ads Redefining Consumer Engagement in FMCG- Retail Advertising.
Authors: Madhukumar P. S.1, Sharma, Tanya1, Arya, Sneha1
Source: Advances in Consumer Research. 2025, Vol. 2 Issue 5, p1545-1554. 10p.
Database: Business Source Ultimate
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              Text: 2025
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