AI and CGI Ads Redefining Consumer Engagement in FMCG- Retail Advertising.
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| Title: | AI and CGI Ads Redefining Consumer Engagement in FMCG- Retail Advertising. |
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| Authors: | Madhukumar P. S.1, Sharma, Tanya1, Arya, Sneha1 |
| Source: | Advances in Consumer Research. 2025, Vol. 2 Issue 5, p1545-1554. 10p. |
| Database: | Business Source Ultimate |
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