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Aesthetic of Consumption: A Review of Sensory Branding and Visual Semiotics in Consumer Experience.

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Bibliographic Details
Title: Aesthetic of Consumption: A Review of Sensory Branding and Visual Semiotics in Consumer Experience.
Authors: Kumar, Sunita1 sunita.kumar@christuniversity.in, Thankachan, Jimmy1
Source: Advances in Consumer Research. 2025, Vol. 2 Issue 5, p1068-1083. 16p.
Database: Business Source Ultimate
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              Text: 2025
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