A Cross-Cultural Comparison of Indian, Sri Lankan, and American Consumers' Perceptions of Global Brands.
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| Title: | A Cross-Cultural Comparison of Indian, Sri Lankan, and American Consumers' Perceptions of Global Brands. |
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| Authors: | Thatte, Ashish1 thatte@gonzaga.edu, Srivastava, R. K.2 rks_pmc@yahoo.com, Bhanot, Sandeep3 bhanot.sandeep@gmail.com, Dissanayake, Ravi4 ravi@kln.ac.lk |
| Source: | Advances in Consumer Research. 2025, Vol. 2 Issue 5, p1139-1156. 18p. |
| Database: | Business Source Ultimate |
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